Getting NZ food products into overseas markets requires more than a good product. Every market has its own regulatory requirements, documentation standards, and approval processes – and the cost of getting them wrong is a shipment stopped at the border, or a market access opportunity lost.
Export Compliance
Overseas Market Access Requirements (OMARs)
Before you can export to any new market, your products and processes need to meet that market’s importing country requirements.
Produco conducts OMAR gap assessments – reviewing your current compliance position against the requirements of your target market, identifying the gaps, and building an action plan to close them.
China - GACC / SAMR
China is one of NZ’s most valuable food export markets – and one of the most complex to navigate from a compliance perspective. GACC (General Administration of Customs of China) registration is required for all food exporters, and SAMR sets the product standards.
Produco has extensive experience supporting NZ food businesses through China registration and ongoing compliance – including registration renewals, label reviews, and responding to regulatory changes in the Chinese market.
- GACC registration support and documentation
- Chinese label and product standard compliance reviews
- SAMR requirements and regulatory change management
- Ongoing China compliance support
- Market Registrations (Country Listings) and Product Registrations
EU Export Compliance
EU country listing for food exporters requires MPI approval and, in most cases, a third-party audit against EU standards. Produco supports NZ food businesses through the EU country listing process – preparing documentation, supporting the audit process, and maintaining ongoing compliance.
- EU country listing assessment and application support
- Preparation for EU-required third-party audits
- EU label and standard compliance reviews
- Ongoing EU market compliance management
AP eCertification - Animal Products Electronic Certification
Animal products exported from NZ require official assurances via MPI’s AP eCertification system. Produco helps food businesses understand their certification obligations, prepare the necessary documentation, and maintain compliance with AP eCertification requirements.
- AP eCertification requirements assessment
- Documentation preparation and review
- Ongoing certification management support
Why Produco
Proven Industry Experience
We’ve helped businesses across the food, beverage, dairy, meat, export, retail, and medicinal cannabis sectors solve complex compliance and food safety challenges with confidence.
Practical Solutions
We focus on clear, actionable advice and systems that work in the real world—not unnecessary complexity or paperwork.
Senior-Level Expertise
Our experienced consultants bring deep knowledge of HACCP, GFSI standards, audits, retailer requirements, and regulatory compliance.
End-to-End Support
From startups entering the market to established manufacturers managing audits, exports, certifications, and operational improvements, we’re with you every step of the way.
Commercially Focused
We understand that compliance must support business growth. Our recommendations are designed to reduce risk, improve efficiency, and help you achieve your commercial objectives.
Whatever the Problem, We'll Help You Fix It.
One conversation will tell you exactly where you stand and what you need to do next.